One rule underneath all of it: you are paid for what you deliver, and when someone else’s work is part of what delivered it, they are paid too. The four cases below are every way advertising money is split on Vinylaunch. Nothing here is rounded for presentation — these are the figures settlement uses.
You sold it, it ran in your feed, no platform music was involved. You keep 83% — 85% as a founding member. Vinylaunch takes 7% (5% founding), and 10% goes to the VL Foundation.
The founding discount is a discount on Vinylaunch’s fee alone, which is why the two-point advantage survives exactly and the Foundation’s share never moves.
Identical to case 1: 83% to you, 7% to Vinylaunch, 10% to the Foundation.
⚠️ It is identical on purpose. When these two rates differed, a host could keep an extra 10%simply by wrapping their ads in an empty video. The Foundation’s share is what closes that door, and it is why the dues exist here at all: nobody else was paid, so the money that would have gone to artists goes to the Foundation instead.
This is the case that is not 83%, and it is the one worth understanding before you query a smaller number. Artists whose music is in the upload share 15%–46.5% — sized by how much of the upload is their music. You keep the rest: 46.5%–78%. Vinylaunch takes 7%.
A thirty-second clip under a long analysis video sits near the floor; a video that is essentially the song sits at the ceiling. The ceiling is an even split of everything left after Vinylaunch’s fee — the artist is never paid more than the creator, who made the piece and vetted its advertisers.
⚠️ There is no Foundation share in this case, and that is deliberate rather than an oversight. The dues exist because an ad earned and no artist was paid. Here artists are being paid, so the dues have nothing to stand in for.
Same rate as case 1 — 83% (85% founding) — but of the impressions you delivered, not of the whole campaign. Ten hosts running the same ad are each paid for their own share of it.
If you bring an advertiser in and they choose to run platform-wide, they pay a 25% premium on top of their spend. 20% of their spend is yours for sourcing them; 5% goes to Vinylaunch. On a $5,000 placement that is $1,000 to you.
This is on top of whatever you earn from your own delivery in cases 1–4, and you keep it wherever else the ad runs. It is paid on impressions actually delivered, so an ad nobody picks up earns close to nothing — which is exactly what stops the fee being farmed.
You sell a $1,000 placement and the advertiser ticks platform-wide, so they pay $1,250. Half the impressions run in your own feed; the other half are picked up and delivered by other hosts.
Had those same impressions run inside videos using platform music, your share of that part would fall into the 46.5%–78% band instead, with 15%–46.5% going to the artists whose music carried it.
Advertising never runs on your page without your say — you approve each request, or pick ads up yourself, one at a time. See all platform rates.